The environmental costs of fast fashion
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Fast fashion brings new styles to stores at lightning speed, making it easy for anyone to keep up with trends. But these bargains come at a steep environmental price. The industry has grown rapidly over the last two decades and now drives huge resource consumption, waste, and pollution worldwide. Here’s a closer look at the real costs hidden behind fast fashion’s low prices and constant new arrivals.
1. Water Waste and Pollution
The fashion industry is the world’s second-largest consumer of water. Making just one cotton shirt gobbles up about 700 gallons, while a pair of jeans can use up to 2,000 gallons. Cotton crops typically need heavy irrigation, draining water from rivers and lakes in places already facing shortages. The weight of the problem doesn’t stop there. Textile dyeing and treatment processes account for close to 20% of global industrial wastewater. Many factories dump untreated, toxin-laden water straight into streams or rivers. This pollutes ecosystems, changes water chemistry, and harms both local wildlife and the people who depend on those waterways.
For more on water’s role in fast fashion, see Fast Fashion and Its Environmental Impact in 2025.
2. Carbon Footprint and Air Pollution
Fast fashion pumps out roughly 10% of all global carbon emissions, more than international flights and shipping combined. The manufacturing process relies heavily on fossil fuels at every step. Synthetics like polyester, nylon, and acrylic are produced from petroleum, which requires a lot of energy and emits loads of CO2. As consumption keeps rising, carbon emissions are projected to increase by 60% in textile manufacturing alone by 2030. The industry also releases air pollutants like volatile organic compounds and particulate matter, which add to smog and affect air quality in surrounding communities.
Learn about the industry’s global impact at The environmental costs of fast fashion.
3. Microplastic Shedding and Ocean Pollution
Photo by Nataliya Vaitkevich
Synthetic fabrics are cheap, easy to produce, and tough—but they don’t break down. Every time these clothes are washed, they shed tiny plastic fibers that flow out with the wastewater. About 35% of the microplastics filling the oceans come from laundering synthetic textiles. Marine animals can mistake these particles for food, which can poison the entire food chain, including people who eat seafood.
The UN Environment Programme highlights these risks.
4. Global Waste: “Throw Away” Culture
Globally, 80 billion new pieces of clothing are bought each year, a massive jump from just 20 years ago. Most of these clothes are worn a handful of times or sometimes not at all before being tossed out. Nearly 85% of textiles go to landfills or are burned each year, releasing toxic chemicals and greenhouse gases. Because many fast fashion items are made from blended or synthetic fibers, they can take up to two centuries to break down, if they even do at all. This “buy cheap, wear a few times, and discard” habit has created a waste crisis that cities and countries struggle to manage.
5. Chemical Contamination: Dyes, Finishes, and Harmful Substances
Textile production uses a huge range of chemicals. Coloring, finishing, and making fabrics wrinkle-free or water-resistant requires toxins like azo dyes, heavy metals, and formaldehyde. Cotton farming, despite being a natural fiber source, often depends on pesticides and fertilizers that damage soil and water. Leather tanning uses substances like chromium, which can poison water supplies near factories. Poor regulation in some producing countries means that these chemicals go unchecked, with serious health consequences for workers and nearby communities.
6. Fast-Paced Production and Unsold Stock
Fast fashion companies have compressed production timelines dramatically. Big brands can now take an item from the designer’s drawing board to store shelves in as little as 10 to 15 days. This relentless speed creates mountains of unsold inventory, much of which is simply destroyed—burned, shredded, or sent to landfill. Manufacturing at this pace leaves little room for safe working conditions or environmental oversight.
7. Labor Exploitation and Human Safety
Fast fashion depends on cheap labor, much of it in developing countries where labor laws are weak or poorly enforced. Garment workers, about 60-80% of whom are women, often work long hours for poverty wages. Reports of child labor, unsafe conditions, and lack of basic rights are all too common. The tragic Rana Plaza collapse in Bangladesh in 2013, which killed over 1,100 people, exposed the reality behind low-cost clothing. While labor issues are not strictly environmental, exploitation and environmental harm often go hand in hand.
8. Greenwashing and Misleading “Sustainable” Claims
Consumer pressure is causing brands to market themselves as eco-friendly. However, “greenwashing”—making vague or unproven claims about sustainability—is widespread. Certifications like the Global Organic Textile Standard (GOTS) or Better Cotton Initiative (BCI) help distinguish genuine efforts, but transparency still varies greatly between brands. Many labels tout “recycled materials” that make up only a tiny fraction of their products, while most operations remain business as usual. Digging into a brand’s supply chain and production practices is more important than ever for spotting authentic progress.
9. Long-Lasting Environmental Legacy
Fast fashion’s impact continues long after a piece of clothing’s last wear. Non-biodegradable materials and toxic chemicals linger in landfills and waterways for generations. The environmental cost isn’t just immediate—it’s a legacy that affects air, water, wildlife, and human health far into the future.
Conclusion
Fast fashion’s low prices and fast-changing styles mask true costs that impact the environment at every step—from resource use and pollution to waste and human harm. With global production only rising, these costs are set to grow unless there’s a major change in how clothes are made, marketed, and valued. Each purchase is a piece of a much bigger environmental story—one that’s written in water, air, land, and lives.
For a deeper exploration of these impacts and possible solutions, the UN Environment Programme provides an up-to-date overview.
