Fix Ads.txt SSP Mismatches: Step-by-Step Guide for Publishers & Ad Ops
Fix Ads.txt SSP Mismatches (Step-by-Step, 2025 Guide) A mid-size publisher flips a new SSP live on Monday, then watches fill and CPMs slip by Friday. The cause is a single mismatch in ads.txt, buyers cannot verify the seller, so bids drop and deals stall. A week later, the revenue gap is real. Ads.txt is a…
